During my master’s thesis in data science, I discovered that marketing isn’t just all about overwhelming information but it is the business process of identifying, anticipating, and satisfying customers’ needs and wants. With the help of data science, organizations can deliver the right products at the right time and also develop new products to meet their customers’ needs with personalized customer experiences.
Without doubt, data science is the future because of the important role it has been playing such as fraud detection in banking, disease diagnosis, virtual assistance in healthcare, and E-commerce. There is no hindrance or limit in data science, and that is the reason why it has such a bright potential in our career paths.