Data Science is not just a buzzword. It really solves real problems, it impacts billions of people and it is changing the world. It is indeed solving problems business never imagined they could be solved so accuratelly. From analyzing customers’ sentiments based on what they write to predict if a customer is fraudlent by their behaviour in the website, these are all examples of how Data Science is being used at Farfetch. It is also impacting our day to day life , every click on a website, all the songs we listen to or even our movements in a supermarket are being fed to algorithms which optimize web pages, music making and product layout. To understand how Data Science is changing the world, we just need to look at the 4 most valuable companies in 2019 – Amazon, Apple, Google, Microsoft – all of them were able to turn the huge amount of data they have into profit and better customer experiences.