A General Introduction to Data Analytics, a book by João Mendes Moreira, André de Carvalho and Tomás Horváth, published by Wiley, describes the principles and methods of data analysis in an approach that can be understood by readers without specific knowledge of statistics or Programming.
About the authors: João Moreira is a professor in the Computer Engineering Department at Oporto University, Portugal, and holds a PhD from the Oporto University. Won the Best Paper Award at the 2014 International Conference on Advanced Data And Application Mining, Guilin, China; André Carvalho is a Computer Science Department professor at the São Paulo University, Brazil, having completed his Ph.D. at Kent University in Canterbury, UNITED KINGDOM, and is one of the founders and first editors-in-chief of the International Computational Intelligence and Applications Journal, imperial college press and world scientific; and Tomas Horvath is an assistant professor at Pavol Jozef Safarik University in Kosice, Slovakia, and holds a PhD from the Computer Science Institute at Pavol Jozef Safarik University.