“Reinventing the wine sector, through innovation, for a positive impact!” was the motto of the first edition of the Sogrape Impact Hack, a Hackaton organised by Sogrape that took place at Casa Ferreirinha on September 21st.
There were 12 hours of competition in which the 110 participants were divided into teams of 4 to 6 and, through collective intelligence and expert mentoring, came up with “concrete and creative solutions with the aim of contributing to the construction of a more impactful and sustainable world, focused on attracting new consumers, creating new products and implementing sustainable practices”.
The three winning teams, formed by students from the University of Porto, stood out for the innovative solutions they presented and were awarded a cash prize, 20% of which went to non-profit, non-governmental organisations selected by the teams themselves.
The “Techrocks” team, made up of Francisca Osório, Filipe Ferreira, Mário Branco (L.EIC) and Silvia Rocha (Alumna M.EIC), won the first place with their idea for an application that allows personalised recommendations using AI algorithms.
The “S4U” team took 2nd place with “Iniciativa Zero”, which focussed on creating a brand of innovative, low-alcohol products aimed at younger consumers. The team included Inês Arinto, João Gomes, Pedro Pinheiro and Matilde Ribeiro, former and current students on the Management Master’s programme at the Faculty of Economics.
“For the WINe”, a team made up of Dinis Sousa (M.EIC), Gonçalo Barros, Maria Helena Matos, Miguel Tomás Rodrigues (L.EIC) and Rodrigo Sousa, came 3rd with an app that rewards customers with discounts, prizes and privileged access to new products by sharing information and purchase history.
With the success of this first edition stays the promise of a return next year.